Innovation Design Engineering Group Projects
Ben Alun-Jones, Alicja Pytlewska and Hal Watts
Industrial design seeks continual improvement: better technologies, better functionality, more intuitive and efficient products. Where is the unexpected, the surprise or magic? Both design and magic take you on a journey, but magic takes you to a new place – a journey not of efficiency, but of serendipity. Our piece builds on those unexpected moments, the immersive qualities of magic, when your understanding of the world falls away and you’re left amazed. We imagine an environment that senses your presence. It could give what you desire or surprise you, helping create new experiences of the same, ever-changing landscape.