RCA SHOW 2012

Susanne Stahl

Visual Communication


Archetype 2.0

Digital visualisation


My practice ranges from graphic design to designing visual systems. I am particularly interested to convey useful awareness as well as to provoke personal reflection and stimulate perception.

Most recently I focused on the new generation of trademarks that became icons of the contemporary world concerning their universal comprehensibility. In times of the web and a fast exchange of information, the view on things is more standardised and the ability to transcend cultural differences becomes crucial. The work attempted to reveal a Utopian set of symbols, the Archetype 2.0, based on these icons being manipulated to create something new.



+49 1726563544

sayhej@susannestahl.com

www.susannestahl.com


CV

Degrees

Graduate Diploma, Integrated Design, Bauhaus-Universität Weimar, Germany, 2008

Experience

Assistant professor for visual systems, Universität der Künste Berlin, 2011 to present; Freelance graphic designer, IDEO, London, 2011; Senior graphic designer, Fons Hickmann m23, Berlin, 2008–10

Exhibitions

Work-in-progress Show, Royal College of Art, 2011; Wanderlust, Haggerston Gallery, London, 2011

Awards

Gold prize, Self-Initiated, European Design Award, 2009; Finalist, Future, German Design Award, 2009; Finalist, Output Award, 2009