RCA SHOW 2012

Jiyeun Sung

Visual Communication


Typing Your Emotion

Digital media


Living in a digital age has changed our experiences of the world by opening a door to variable expression.

What if a typeface could represent a writers emotion If this is possible, where can we find a reasonable source to express this emotion

With this question, I explore ways in which a typeface could deliver not only information, but also the writers emotion. To do this, I have created a digital interactive typeface that changes based on real-time weather conditions, since the weather is one of the essential elements that influences our emotions.



+44 (0)7584 065 999

jiyeun.sung@network.rca.ac.uk

www.jiyol.com

www.cargocollective.com/jiyol


CV

Degrees

BFA, Visual Information Design, Ewha Womans University, Seoul, South Korea, 2007

Experience

Internship, Pantagram, London, 2011–12; Graphic designer, All Communication, Seoul, South Korea, 2006–9

Exhibitions

Constance Fairness Foundation Prize, Royal College of Art, 2011; The Incidental Bus Tour, Aldersgate Street, London, 2010