10 x 14 cm
Architecture and transport design have always been treated 123 as separate disciplines, despite their dependence on each other. This project aims to solve the issues of urban living for Generation ‘Z’, where typically ownership of a home is difficult. The vehicle aims to be more affordable than home ownership while allowing individuals to use it as their hub. Through customisation and adapting the vehicle to the users’ needs, their hub becomes personal, something difficult with rented accommodation. The vehicle brings the feeling of ownership to consumers who normally may not have this economic opportunity.
BSc, Industrial Design, Loughborough University, 2010
Product Designer, International Audio Group, Shenzhen/Hong Kong, 2008-9
Winner, Best interior, RCA Ford Project, 2011; Shortlist, Seoul Cycle Design Competition, 2010