RCA SHOW 2012

Lena Knab

Vehicle Design


Pure Light

Digital rendering


The life in cities such as Beijing, Shanghai, Guangzhou and Hong Kong is getting more stressful, so the need to relax and the desire for eco-luxury is rising. Serenity and peace are becoming more important. In the future we will buy fewer but better products, and the ones we choose will speak with a lower and more subtle voice. Fewer and more silent products will give space to our dreams.

The four-person vehicle Pure Light is inspired by Taoism and uses superconducting magnetic-levitation technology. The floating feeling, the ease of movement and silence are key elements to create mental space.



+44 (0)7925 983 796

lena.knab@network.rca.ac.uk

lena-knab.tumblr.com


Supported by: Mercedes-Benz Design


CV

Degrees

Dipl.-Ing. (FH), Industrial Design, FH-Joanneum, University of Applied Sciences, Graz, Austria, 2007

Experience

Freelance interior designer, Drive Design, Surrey, 2012; Design internship, Audi AG Strategy Beijing, 2011; Designer in Audi Design Team, Uedelhoven Studios, Ingolstadt, Germany, 2007–10; Design internship, Design A Storz, Zell am See, Austria, 2006

Awards

Team finalist, Ferrari World Design Contest, 2011