Despite or because shared and public means of transportation
keep improving, and we deliberately make people aware of
the benefits, there will still be a strong demand for premium
individual urban transport. Even if we focus on personal vehicles,
we emphasise functional and logical aspects. Yet, especially in
fashionable urban environments, people prefer high heels to
sneakers, handbags to backpacks and suits to cargo pants.
So it is when it comes to cars.
At the same time, the pressures will increase on premium vehicles and I express this in my final project.
Supported by: Audi Concept Design Munich
Diploma in Design, Industrial Design, HBK Braunschweig School of Art, Germany, 2010
Exterior design internship, Audi, Munich, 2012; Interior design internship, KIA, Frankfurt, 2011; Exterior design internship, Renault, Guyancourt, 2011; Interior design internship, Volkswagen, Wolfsburg, 2009