RCA SHOW 2012

Goran Ozbolt

Vehicle Design

Lexus iE

Mixed media

Every time you spend money, youre casting a vote for the world you want. This comment by A Lapp is the starting point for my project, stimulating future luxury customers to choose a product, aware of its context. Therefore I involve people through group dynamics early on in a design process that shows contradictions in our perception of high-end offering luxury in a way that satisfies the user while involving the environment positively, interpreting luxury by the space it gives and the space it is in.

+44 (0)7403 064 068

goran.ozbolt@network.rca.ac.uk

Supported by: Lexus