Every time you spend money, youre casting a vote for the world you want. This comment by A Lapp is the starting point for my project, stimulating future luxury customers to choose a product, aware of its context. Therefore I involve people through group dynamics early on in a design process that shows contradictions in our perception of high-end offering luxury in a way that satisfies the user while involving the environment positively, interpreting luxury by the space it gives and the space it is in.
Supported by: Lexus
BDes, Transportation Design, IED Turin, Italy, 2009
Trainee designer, Toyota, Nice, 2011; Exterior/ interior designer, GAC, Turin, 2009-10; Transportation designer, F&F Design Studio, Turin, 2009
Finalist, Ferrari World Design Contest, 2012