Mild steel, resin, acrylic, electronics, rubber, polystyrene and acoustic foam
2500 x 1500 x 60 cm
Elvis Presley’s hair bought via eBay, sent to a gene
sequencing lab to identify different behavioural and physical
traits to produce transgenic mice clones.
Elvis’ genetic analogues are tested in a series of environmental circumstances based on various scientific models from the previous two decades.
Is it possible to quantify the aspects of life essential in creating ourselves or others? What makes us believe that a mouse possesses the traits of another being? Will testing an analogue of ourselves change our own decisions to the point that, instead of learning from it, we become the model ourselves?
BDes, Visual Communication, Bezalel Academy of Art and Design, Jerusalem, 2004
Co-founder, Koby Barhad & Noa Schwartz, Tel Aviv, 2005–12
We Love Books, Centre du Graphisme de Échirolles, France, 2008
Book Design, Ministry of Culture Design Award, Israel, 2008; Sandberg Grant for Design Research, Israel Museum, Jerusalem, 2010