RCA SHOW 2012

Jigna Chauhan

Critical Writing in Art & Design


David Gibson, Logo for A Dictionary of Design Now

Digital


Major Project: A Dictionary of Design Now

This dictionary is a print-on-demand platform primarily aimed at undergraduate design students but also at those who are interested in reading about contemporary design debates, themes and trends. Users can compile their own dictionary from entries on terms that relate closely to design practice today such as 'Author', 'Micro Manufacturing' and 'Play'. A Dictionary of Design Now(DDN)explores playful writing formats and texts of different lengths to engage the reader. The platform also considers the terms being used in their contexts. As a book and websiteDDNexploits social media to generate a community around the dictionary.

This version of DDNmaps the design of objects for the home with some crossovers to other design practices such as architecture, fashion and graphics. In the future, the concepts and approaches inDDNhave the potential to be implemented fully across these areas to become an interdisciplinary design platform.

While studying at the Royal College of Art, my experience in 3D design/making and interests in interdisciplinary practice have led me to write about current design issues, consumer behaviour patterns and the brand identity of objects for the home.



+44 (0)7903 615 040

justjigna@gmail.com

www.jignachauhan.com

www.linkedin.com/in/jingachauhan

criticalwriting.rca.ac.uk/author/jigna-chauhanrca-ac-uk


David Gibson Logo for A Dictionary of Design Now Digital

CV

Degrees

PG Cert, Teaching in Higher Education, University of the Arts London, 2010; BA, Arts, Design and Environment, Central Saint Martins College of Art & Design, 2009; Foundation Art and Design, Central Saint Martins College of Art & Design, 2006